Owners of Boys dance too Michael and Sarah are interested in more than just selling dance wear for boys and men, they envision creating the space for an international community that supports and promotes male dancers. Though photography, video and blog posts, we created a message of strength and confidence to inspire emerging male dancers and celebrate established male dancers, clarifying their mission and brand identity. Most recently we collaborated on a short promo (LINK HERE) for social media and online platforms advertising White Dance Tights. In less than 2 days, the video received over 2500 hits on FaceBook, and, according to owner Michael Colucci, “The tights are the fastest selling new release since the launch of our company 6 years ago.”
Working together to clarify their vision of inspiring young male dancers, we launched the On the Rise Video Series, a collection of profiles on male dancers that reinforces Boys Dance Too’s commitment to excellence. This type of branded content not only builds brand confidence, but creates a bond between the client and the business.